THE INTRODUCTION of a senior management post in Bahrain underlined UTA’s confidence in the growing market there, according to the man who fills the new post.
Ross Priddle, the airline’s general manager on the island, said Bahrain’s sophisticated and cosmopolitan society had led the French airline to give more recognition to the market.
He said: “As well as promoting UTA, we are promoting our destinations throughout the world.” Mr Priddle’s comments coincided with the introduction of an all-747 service through. Bahrain. UTA now has two weekly nonstop services to Paris and Singapore in either direction.
The airline also has two flights a week to Jakarta via Singapore and two direct services to Bahrain from Jakarta.
Mr Priddle said: “We are in a unique position in Bahrain, being the only Continental European carrier operating there, and we have found that our Paris base is providing a convenient transit point for our passengers going on to British, Scandinavian, North African or other European points.
“We have also found that passengers using Paris as a transit point have taken more interest in France itself as a destination. We are about to launch a series of new holidays, and we expect that our destination France programme will become popular,” said Mr Priddle.
The airline’s recently-launched holidays to the French South Pacific had received a lot of interest. But, said Mr Priddle, in addition to promoting outbound travel, UTA continues to market the Bahrain stopover package. The airline’s regional general manager for the Middle East, Jean Bachelier, said the Bahrain airline market had great potential.
THE GEOGRAPHICAL MAGAZINE SLIDE SERVICE
We have arranged to make available in slide form some of the colour photographs which appear in The Geographical Magazine, so that readers may project them in their own homes or show them to classes in schools. These sets of 2″ x 2″ colour slides may be obtained, price 17s. 6d. a set, post free, from:
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The following are among the sets available. The Scilly Islands (Geographical Magazine, May 1962), 16 slides. The Great Victoria Desert of Australia (Geographical Magazine, April 1962), 32 slides. The Canary Islands (Geographical Magazine, October 1960): Las Palmas, 32 slides; Tenerife, 32 slides; Lanzarote, 16 slides; La Palma, 16 slides. Corsica (Geographical Magazine, March 1960), 16 slides. Other subjects, not connected with articles in the Magazine, are also available; for example, sets on Macquarie Island, south-east of Tasmania (32); Cambodia and Thailand (48); Trinidad and Tobago (32); South Africa (32); Morocco (32). A full list of subjects may be obtained by sending a stamped addressed envelope to us at St Martin’s Lane, as above.
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